That means more than 80% of your subscribers aren’t even seeing your marketing messaging.
According to Campaign Monitor, current average email open rates are around 18%. While email is still a very strong and important marketing channel, it isn’t as powerful as it used to be thanks to stricter spam filters, oversaturated inboxes, and new forms of communication being introduced.
#Direct mail retargeting series
Even though your email series may continue for longer, the incremental lift Direct Mail provides at this point is tangible. With this delay, customers will still have a chance to convert via email first, and if they do, they’ll be removed from the direct mail campaign.
We recommend delays of at least 12-24 hours post cart abandonment in order to give time for natural conversion to occur first.
#Direct mail retargeting how to
How to set up abandoned cart campaignsĪlthough each client’s situation varies, here are some general tips to help you set up your abandoned cart campaign: One of Poplar’s most popular use-cases is cart abandonment retargeting with many Poplar users seeing 4-6x incremental ROAS on their campaigns. These methods have all been proven to work fairly well for recapturing some cart abandoners, but they’re becoming more saturated with every company sending similar messages to their leads/customers. Most D2C marketers use emails, SMS, and push messages to attempt to convert cart abandoners. When looking at an entire marketing funnel, cart abandoners have the highest intent to convert, so it’s extremely important to send them well-timed marketing messages. With no minimums for retargeting, and integrations with most CRMs and ESPs, Poplar allows you to easily set up retargeting campaigns with direct mail just like you do with email.
Poplar also has the ability to find a physical address that matches an email address you provide with up to a 70% match rate, allowing you to target even those who you haven’t captured a mailing address from yet. Triggered Direct Mail is a great supplemental channel to improve your retargeting efforts for cart abandonment and other types of email retargeting, not only because of its automation and fast in-home times, but also because it’s a more impactful asset that consumers physically interact with. Retargeting has always been an important touch point in the marketing funnel to convert high intent visitors into customers, but most retargeting channels like email are oversaturated and response rates have dropped significantly.
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